A tradition that began as a novelty 20 years ago by BBC Radio, SuperBrand has now become a global contest, where the best companies and the most successful brands are awarded. For the first time this year, the steering committee of this event, also awarded this prize to Albanian companies which have managed to build a special image, to be successful in the market and above all, to build an original brand of their own. Sokol Fuga, representative of this event, officially announced Albania’s admission by the International Authority for Brands and the launch of the first edition of this event.

Edil Al has been awarded the SuperBrands prize for the success and the quality that it has offered in this area, by becoming the first construction company in Albania to receive this certificate. Tring Communication has also been selected as one of the most famous brands in the area of communication in Albania. Numerous prizes have also been awarded for other Albanian companies. An independent body of university professors, business representatives and state institutions, have selected this year the best 27 companies which have introduced innovation in the Albanian market.

Being awarded such prize is not simple. Companies must face the initial challenge of entering the contest, which applies strict criteria, and secondly, they should compete with some of the best ones selected there!